Introduces employer branding, why it’s important, and how organisations can develop a strong brand aligned with their values
Date: 04/01/22 | Duration: 00:29:54
Whether the ‘Great Resignation’ is a phenomenon supported by statistical evidence or not, the pandemic has prompted many to reassess what they want from their jobs. The battle to recruit and retain talent in these challenging times has been well documented, and if a workplace revolution is truly underway, employers need to be tuned in to what employees and potential employees really want.
Join Nigel Cassidy and this month’s guests – Melanie Green, Research Adviser at CIPD, Josie Cox, Business Journalist, and Pete Thomas, Head of EVP and Brand at Department of International Trade – as we explore how employers might raise their employee value proposition and meet the demands of the post-pandemic labour market.
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